As a MarTech Enablement Senior at USAA, you will lead the Association-wide enablement strategy for marketing technologies, driving successful adoption and transformation across the organization. You will innovate roadmaps for change management and training programs to empower teams using platforms like Adobe Experience Cloud and Salesforce Marketing Cloud. Your role involves designing scalable frameworks that accelerate technology integration into business workflows, ensuring seamless user experiences. Collaborating with senior stakeholders in marketing, technology, and operations, you will serve as a thought leader, inspiring innovation and continuous improvement. You must have hands-on expertise with key MarTech platforms, experience in change management, and the ability to develop and deliver scalable training programs for both technical and non-technical audiences. This role requires advanced knowledge of digital strategy and delivery, proficiency in Agile methodologies, and strong stakeholder engagement skills to align enablement initiatives with business objectives.
Skills
Adobe Experience Cloud
Salesforce Marketing Cloud
Salesforce Data 360
Workfront
Agile
Lean Product Development
Lean Portfolio Management
Experience Design
Human Centered Design
Change Management
Training Program Development
CDP
CRM
Digital Learning Platforms
AI-driven Training Personalization
KPIs
KRIs
User Centered Design
Design Thinking
Business Case Artifacts
What you'll do
Develops and innovates the roadmap for change management and training programs for MarTech platforms.
Designs scalable enablement frameworks to accelerate adoption of new technologies across business workflows.
Partners with senior stakeholders to inspire teams to embrace innovation in marketing technology.
Oversees the development and delivery of training programs and best practices for MarTech solutions.
Facilitates discovery, delivery, and performance of digital and technology products for seamless customer experiences.
Leads cross-functional product teams to discover and build new digital and technology products aligned with strategic priorities.
What we're looking for
6+ years of Digital/Technology Product Management experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and Research/Testing.
Proven ability to develop, influence, present, and communicate complex concepts to cross-functional teams, non-technical users, and leadership.
Hands-on expertise with key MarTech platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, and Salesforce Data 360.
Strong background in designing and executing enterprise-wide change management strategies for new technology adoption.
Experience creating scalable training programs and enablement resources for both technical and non-technical audiences.
Familiarity with integrating enablement programs across interconnected platforms like CDPs, CRMs, workflow tools, and outbound marketing systems.
Proven ability to influence senior leaders and collaborate with cross-functional teams to align enablement initiatives with business objectives.
Market check
Salary context
This
$114,080–$218,030
range sits above
50%
of similar postings on FindRole.
Peer median band
$132,800–$207,540
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$139,500–$213,375
Middle half of comparable postings.
Based on 240 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About USAA
USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.
USAA currently has
7 open roles
on FindRole.
Listed pay typically runs
$127,310–$243,340
across 5 roles with salary data.
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