Principal Data Scientist

Zillow

Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$178,300–$284,700 / yr
Posted
47 days ago

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $163k
This role $232k
$97k most similar roles pay here $305k

This role pays more than 89% of similar roles. Most pay $126,800–$199,800 — the shaded band above. At the midpoint, this role pays about $232k versus about $163k for comparable roles.

Based on 240 similar postings.

Employer

About Zillow

Zillow Group is a leading real estate and rental marketplace providing consumers with data, tools, and services to find, buy, sell, rent, and finance homes, and connecting buyers with agents and lenders. Industry: Real Estate Technology & Marketplace

Zillow currently has 38 open roles on FindRole.

Listed pay typically runs $160,900–$257,100 across 38 roles with salary data.

Most-posted roles

View all roles at Zillow

At a glance

TL;DR · Principal Data Scientist

Zillow seeks a Principal Data Scientist for its Marketing Analytics & Data Science team, where you will lead measurement strategy for Elevate, Zillow’s on-site advertising platform. This role involves defining ad placement strategies, pricing models, and inventory optimization while scaling experimentation frameworks to enhance advertiser value and revenue growth. You will collaborate with Product, Ad Tech, Sales, and Data Engineering teams to ensure robust measurement solutions that support monetization and trust. Key responsibilities include building KPI frameworks, translating data into actionable insights for product roadmaps, and mentoring junior data scientists. The ideal candidate has over eight years of experience in advertising analytics, deep expertise in lift testing and incrementality, and proficiency in SQL, Python, or R, alongside strong communication skills to influence senior stakeholders effectively.

What you'll do

  • Define and evolve the measurement strategy for Zillow’s Elevate on-site advertising platform.
  • Lead incrementality testing and experimentation frameworks supporting advertiser reporting and internal decision-making.
  • Build KPI frameworks connecting ad performance to advertiser outcomes and revenue growth.
  • Partner with Ad Tech, Sales, and Data Engineering teams to ensure measurement solutions support monetization and trust.
  • Translate complex data into actionable insights that shape product roadmaps and go-to-market strategies.
  • Collaborate with third-party vendors to enhance Zillow’s advertising measurement capabilities.
  • Mentor data scientists and improve analytical systems for efficient and rigorous workflow.

What we're looking for

  • 8+ years of experience in data science, marketing science, or advertising analytics.
  • Deep expertise in on-site advertising measurement, including lift testing and incrementality.
  • Strong knowledge of causal inference, marketing attribution methods, and marketing mix modeling.
  • Proven ability to influence senior stakeholders and drive cross-functional alignment.
  • Excellent communication skills for translating complex methodologies into business recommendations.
  • Experience working with large-scale behavioral datasets and proficiency in SQL plus Python/R.
  • Familiarity with third-party measurement partners and modern data tools.

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