Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

Capital One Financial

Hybrid

Quick summary

Work type
Hybrid
Location
McLean, VARichmond, VAChicago, ILNew York, NYRiverwoods, IL
Salary
$109,900–$125,400 / yr
Posted
28 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $195k
This role $118k
$95k most similar roles pay here $248k

This role pays less than 96% of similar roles. Most pay $156,673–$232,925 — the shaded band above. At the midpoint, this role pays about $118k versus about $195k for comparable roles.

Based on 240 similar postings.

Employer

About Capital One Financial

Capital One Financial is a bank holding company specializing in credit cards, auto loans, banking, and savings products, known for its data-driven approach to consumer and commercial finance. Industry: Financial Services & Banking

Capital One Financial currently has 805 open roles on FindRole.

Listed pay typically runs $197,300–$225,100 across 798 roles with salary data.

Most-posted roles

View all roles at Capital One Financial

At a glance

TL;DR · Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

Capital One seeks a Principal Associate to join its US Card Business team as a Salesforce Marketing Cloud (SFMC) Campaign Specialist. This senior role involves consulting with Strategy Leads to design and optimize SFMC journeys, build audiences, and execute campaigns across channels, leveraging tools like Journey Builder, Email Studio, Automation Studio, and Data Extensions. The specialist will bring expertise in email marketing best practices, personalization, and marketing automation to enhance campaign effectiveness, collaborating closely with MarTech leads for platform integrations and omni-channel execution. Ideal candidates have extensive experience in SFMC, SQL, HTML, CSS, and AMPscript, along with a track record of building and optimizing technical processes for marketing teams. The role requires staying current with industry trends, troubleshooting issues, and fostering strong relationships across various functions to drive successful campaign delivery in the financial services sector.

What you'll do

  • Design and streamline Salesforce Marketing Cloud journeys based on marketer requirements.
  • Build and filter audiences using SFMC tools like Journey Builder and Data Extensions.
  • Execute cross-channel marketing campaigns with expertise in personalization and automation.
  • Collaborate with MarTech leads to develop new capabilities and platform integrations.
  • Monitor and analyze campaign performance, providing actionable insights for optimization.
  • Troubleshoot technical or process issues related to SFMC deployments and maintenance.

What we're looking for

  • Extensive experience with Salesforce Marketing Cloud (SFMC) including Journey Builder and Email Studio.
  • Proficient in SQL queries to build target audiences and optimize SFMC performance.
  • Expertise in email marketing best practices and multi-audience campaign management globally.
  • Ability to design, execute, and troubleshoot cross-channel SFMC journeys based on marketer requirements.
  • Experience creating dynamic content using AMPscript and maintaining technical processes for marketing teams.
  • Strong communication skills and ability to influence internal decision-makers with recommendations.

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