Principal Applied AI Marketing Engineer | Okta

Okta Inc

Hybrid

Quick summary

Work type
Hybrid
Location
San Francisco, CA
Salary
$195,000–$268,400 / yr
Posted
87 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $219k
This role $232k
$169k most similar roles pay here $279k

This role pays more than 58% of similar roles. Most pay $190,500–$246,575 — the shaded band above. At the midpoint, this role pays about $232k versus about $219k for comparable roles.

Based on 239 similar postings.

Employer

About Okta Inc

Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[

Okta Inc currently has 145 open roles on FindRole.

Listed pay typically runs $194,000–$267,000 across 145 roles with salary data.

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View all roles at Okta Inc

At a glance

TL;DR · Principal Applied AI Marketing Engineer | Okta

As an Applied AI Marketing Engineer at a leading tech company, you will join the new Marketing AI Spoke team as a hands-on builder and technical implementer for AI agents and workflows. You will define, develop, test, and deploy high-impact initiatives to enhance marketing productivity and operational efficiency. Responsibilities include designing scalable AI applications, building APIs, developing front-end UI/UX, and ensuring seamless integration with existing systems like CRM and MAP. You will also measure performance using technical and business metrics to optimize system improvements. Ideal candidates have a bias for action, an AI-first mindset, and a strong interest in marketing dynamics. Preferred experience includes background in marketing operations or large-scale marketing tools/platforms. This role offers high visibility and the chance to architect change, driving tangible impact on business performance and customer experience through cutting-edge AI projects.

What you'll do

  • Design and build scalable AI applications for marketing using approved platforms.
  • Code, test, and deploy robust AI agents to solve critical marketing challenges.
  • Define architectural blueprints for new AI-enabled workflows in the marketing stack.
  • Partner with data science teams to engineer effective prompts for LLM performance.
  • Implement performance tracking systems to measure business impact of AI solutions.

What we're looking for

  • Proven experience developing AI-driven marketing solutions.
  • Strong background in engineering AI agents and low-code/no-code workflows.
  • Expertise in designing and maintaining scalable AI infrastructure.
  • Deep understanding of data pipelines, prompt engineering for LLMs.
  • Ability to measure and optimize system performance with technical metrics.

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