Manager, Advertising Formats & Experience Strategy

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

CNN is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive our digital advertising business. The Ad Strategy Manager will be responsible for leading the ideation, development and sales enablement of immersive display ad products, combining CNN’s reach, assets and rich consumer data to create impactful cross-platform solutions for brands.

We are looking for a creative, organized & innovative thinker with knowledge and passion for digital media, storytelling and advertising trends. This position will be responsible for the strategic development and execution of innovative ad products across CTV, web and app.

Key Responsibilities:

• Develop consumer-first ad products, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goals
• Create strong connections between CNN’s brand data, content and audiences to develop powerful ad experiences that surprise and delight our users and drive performance for brands
• Partner cross functionally to define and optimize materials and processes to streamline the sale and execution of products
• Collaborate with CNN Product and Technology teams on strategic and technical integration of ad products into their platforms
• Leverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipeline
• Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
• Partner with sales to articulate the value of CNN’s Ad Product suite and how it can drive success for a partner’s business
• Ability to research consumer and advertiser trends to qualify product development decisions

Qualifications:

• 4+ years of digital media, ad operations, or product management experience, preferably within a digital News environment
• Experience with and knowledge of digital ad serving and automated buying technologies
• Excellent communication skills and a proven collaborator; ability to work successfully with both direct and indirect teams across an organization
• A strong bias toward action and can break down complex problems into steps that drive product development
• Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
• Proven ability to independently build relationships and resolve challenges with internal & external teams
• Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs
• Experience setting up processes for project intake and monitoring of and reporting on product health and success

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $72,692.00 - $135,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

For more details click Job Post.