Director, Engagement Analytics
$150,500 - $279,500/year
Role Details
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role…
The Director, Engagement Analytics will lead analytics efforts that help CNN understand how audiences experience, engage with, and return to our digital products across platforms. This role sits at the intersection of Product, Engineering, Experimentation, Design, and Audience teams, translating complex behavioral data into insights that shape product strategy, roadmap prioritization, and long‑term engagement growth.
As a people manager and senior analytics leader, you will manage and mentor a team of Product and Engagement analysts, set standards for analytical rigor and interpretation, and serve as a trusted thought partner to senior product and executive stakeholders. You will play a critical role in defining how CNN measures engagement, habit, and audience value — and in ensuring those metrics are used responsibly and consistently across the organization.
Your Role Accountabilities…
Product & Engagement Analytics Leadership
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Lead strategic analysis of product engagement across web, mobile web, and mobile app and CTV, focusing on usage patterns, frequency, retention, and behavioral signals that inform product decisions.
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Partner closely with Product, Engineering, and Design leaders to embed analytics into product discovery, roadmap planning, and post‑launch evaluation.
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Develop and evolve engagement measurement frameworks that distinguish between scale, habit, and depth of use.
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Guide interpretation of engagement trends to ensure insights are descriptive, defensible, and appropriately bounded by what the data can support.
Measurement, Experimentation & Infrastructure
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Oversee the development and validation of product‑focused metrics, data models, and pipelines in collaboration with Data Engineering.
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Partner with product teams to design, evaluate, and interpret experiments (A/B tests, feature rollouts, natural experiments) to assess product impact on engagement and retention.
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Ensure consistency and quality across dashboards, reporting, and recurring deliverables that support product and engagement decision‑making.
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Identify data quality issues, instrumentation gaps, or methodological risks and work cross‑functionally to resolve them.
People Leadership & Analytical Rigor
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Manage, mentor, and develop a team of Product and Engagement analysts, providing coaching on analytics methods, storytelling, and stakeholder communication.
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Serve as a QA lead for analyst work — reviewing methodologies, assumptions, SQL queries, and interpretations to ensure accuracy, consistency, and executive readiness.
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Establish best practices for data storytelling, metric interpretation, and executive‑level communication.
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Foster a culture of curiosity, rigor, and disciplined thinking about what engagement metrics do — and do not — represent.
Stakeholder Communication & Strategy
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Translate complex analytical findings into clear insights and implications for senior Product, Audience, and Executive stakeholders.
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Present insights in concise, compelling formats that connect product performance to broader engagement and business objectives.
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Partner with senior analytics and product leaders to shape engagement analytics roadmaps and priorities aligned with CNN’s strategic goals.
Qualifications & Experience…
Required:
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9+ years of experience in product analytics, digital analytics, data science, or similar analytical roles.
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3+ years of experience as a people manager, with a demonstrated ability to mentor, coach, and quality‑check analytical work.
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Advanced proficiency in SQL and experience working with large, complex behavioral datasets.
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Strong experience partnering with Product, Engineering, and Design teams on measurement, experimentation, and product decision‑making.
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Experience designing and interpreting experiments (A/B testing or quasi‑experimental methods) in a product context.
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Proficiency with data visualization tools (e.g., Tableau, Domo, Looker) and strong slide‑based storytelling skills.
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Excellent communication and stakeholder management skills, including experience presenting to senior leaders.
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Ability to balance strategic thinking with hands‑on analytical problem solving in a fast‑paced environment.
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Experience working with dbt, modern data modeling practices, or analytics engineering workflows.
Preferred:
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Proficiency in Python or other statistical scripting languages.
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Familiarity with digital media, publishing, subscription, or news products.
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Experience shaping or operationalizing engagement measurement frameworks at scale.
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Background working in highly matrixed organizations with multiple stakeholder groups.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $150,500.00 - $279,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
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About Warner Bros. Discovery
Warner Bros. Discovery is a global media and entertainment company operating a broad portfolio of iconic content and brands including Warner Bros. film studio, HBO, CNN, Discovery Channel, and Max streaming service. Industry: Media & Entertainment