Director, Analytics
Electronic Arts
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Market check
How this pay compares to similar roles
This role pays more than 82% of similar roles. Most pay $143,000–$224,300 — the shaded band above. At the midpoint, this role pays about $240k versus about $184k for comparable roles.
Based on 240 similar postings.
Employer
USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.
USAA currently has 24 open roles on FindRole.
Listed pay typically runs $154,050–$294,445 across 14 roles with salary data.
Most-posted roles
At a glance
The Marketing Analytics Director role at USAA’s Marketing Strategy & Analytics team involves leading the end-to-end technical and analytical vision across audience development, quality, and marketing activation. This senior-level position requires overseeing a team of analysts and data scientists to develop models and strategies that optimize marketing investments for member growth. Key responsibilities include collaborating with other analytical leaders, adopting emerging technologies like cloud computing and machine learning frameworks, and mentoring teams in statistical techniques and fact-based decision-making. The ideal candidate has expertise in SQL, Python or R, proficiency in BI tools such as Tableau, and experience with digital platforms and MarTech solutions. This role demands a deep understanding of data analysis tools and the ability to connect external insights to business problems, making it crucial for driving strategic change within USAA’s marketing initiatives.
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