Data Scientist, Apple Pay Marketing (Machine Learning Research)

What you'll do

• Design and implement marketing mix models to quantify marketing effectiveness and inform budget allocation decisions.
• Build and execute incrementality tests to provide actionable campaign recommendations based on complex results.
• Apply advanced ML techniques like segmentation and propensity modeling to identify customer response patterns for audience strategy.
• Architect production-grade ML models and workflows that support ongoing marketing measurement and optimization.
• Leverage Generative AI and LLM-based tools to accelerate insight generation and automate reporting workflows.

What we're looking for

• Hands-on experience with marketing mix models and causal inference pipelines.
• Proven ability to design and execute rigorous marketing experiments.
• Proficiency in applying machine learning techniques to large-scale datasets.
• Strong programming skills in Python and relevant data science libraries.
• Advanced SQL skills for querying and analyzing massive datasets.
• Familiarity with Generative AI and integration into daily analytical workflows.
• Exceptional communication skills, presenting complex data insights clearly.