Americas Demand Strategist

IBM

Quick summary

Work type
On-site
Location
Austin, TX
Posted
16 days ago

Market check

Salary context

How this pay compares to similar roles

Similar $178k
$135k most similar roles pay here $213k

This listing doesn't post a salary. Most similar roles pay $150,000–$205,081.

Based on 240 similar postings.

Employer

About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 743 open roles on FindRole.

Listed pay typically runs $1,000,000–$1,000,000 across 8 roles with salary data.

Most-posted roles

View all roles at IBM

At a glance

TL;DR · Americas Demand Strategist

Apply Now Log in to save

As an Americas Demand Strategist at IBM in Austin, Texas, you will join the Marketing, Communications & Corporate Social Responsibility (MCC) team to develop and execute demand strategies that drive client engagement and expand IBM's footprint within existing accounts. Your day-to-day responsibilities include designing omnichannel client journeys, collaborating with sales teams to align business priorities, and leveraging data-driven insights to prioritize account segments and optimize campaign performance. You will work closely with field marketing teams to activate demand strategies and capitalize on co-creation opportunities, ensuring alignment across all marketing disciplines for maximum impact. This role requires experience in demand generation, account-based marketing, and segment marketing, along with strong analytical skills and the ability to measure program effectiveness.

Skills

Data-Driven_Marketing Project_Management Cross_Functional_Collaboration Analytical_Skills Problem_Solving Campaign_Optimization Sales_Alignment Client_Journey_Design Account_Based_Marketing Segment_Marketing Pipeline_Analysis Offering_Performance Co_Creation_Opportunities Named_Account_Marketing

What you'll do

  • Develop and execute demand strategies to drive client engagement and expansion.
  • Design omnichannel client journeys aligned with business priorities and market needs.
  • Partner closely with sales teams to align demand motions with field activities.
  • Analyze client segment performance data for pipeline status and offering alignment.
  • Guide Named Account marketing teams in activating demand strategies effectively.
  • Monitor and optimize campaign performance based on measurable outcomes regularly.

What we're looking for

  • 5+ years of experience in demand generation and account-based marketing.
  • Proven ability to design and execute omnichannel client journeys.
  • Strong partnership skills with sales teams for business alignment.
  • Expertise in analyzing client segment performance and pipeline status.
  • Excellent project management and cross-functional collaboration skills.
  • Ability to identify and prioritize account segments using data insights.

Related searches

More Americas Demand Strategist jobs Americas Demand Strategist jobs in Austin All jobs at IBM

More like this

Similar roles

Americas Demand Strategist

IBM

New York, NY 16 days ago
Data-Driven_Marketing Project_Management Cross_Functional_Collaboration Analytical_Skills Problem_Solving Campaign_Analysis Reporting Omnichannel_Journeys Account_Based_Marketing Segment_Marketing Demand_Generation Sales_Organization_Alignment Named_Account_Marketing Co_Creation_Opportunities
Save

Americas Demand Strategist

IBM

Raleigh, NC 16 days ago
Salesforce Marketo Adobe Campaign SQL Python R Tableau Google Analytics HubSpot Pardot Salesloft Drift Zendesk JIRA Confluence Slack MuleSoft Snowflake Looker Power BI
Save