Americas Demand Strategist

IBM

Quick summary

Work type
On-site
Location
New York, NY
Posted
16 days ago

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Similar $178k
$135k most similar roles pay here $213k

This listing doesn't post a salary. Most similar roles pay $150,000–$205,081.

Based on 240 similar postings.

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About IBM

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IBM currently has 743 open roles on FindRole.

Listed pay typically runs $1,000,000–$1,000,000 across 8 roles with salary data.

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At a glance

TL;DR · Americas Demand Strategist

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As an Americas Demand Strategist at IBM’s Marketing, Communications & Corporate Social Responsibility team in New York, you will develop and execute demand strategies to drive client engagement and expand IBM's footprint within existing accounts. Your day-to-day responsibilities include designing omnichannel client journeys, collaborating closely with sales teams to align business priorities, and guiding field marketing teams to activate demand strategies. You will also leverage data-driven insights to identify key account segments and prioritize them for targeted campaigns, while continuously monitoring and optimizing campaign performance based on measurable outcomes. This role requires expertise in demand generation, account-based marketing, and segment marketing, along with strong analytical skills and the ability to work effectively across cross-functional teams.

Skills

Data-Driven_Marketing Project_Management Cross_Functional_Collaboration Analytical_Skills Problem_Solving Campaign_Analysis Reporting Omnichannel_Journeys Account_Based_Marketing Segment_Marketing Demand_Generation Sales_Organization_Alignment Named_Account_Marketing Co_Creation_Opportunities

What you'll do

  • Develop and execute demand strategies to drive client engagement and expand IBM's footprint.
  • Design omnichannel client journeys aligned with sales organization priorities for market success.
  • Analyze client segment business performance to inform future demand motions and strategy adjustments.
  • Guide field Named Account marketing teams in activating demand strategies and co-creation opportunities.
  • Monitor and optimize campaign performance based on measurable outcomes to enhance effectiveness.

What we're looking for

  • 5+ years of experience in demand generation and account-based marketing.
  • Proven ability to design and execute omnichannel client journeys.
  • Strong partnership skills with sales teams for tight alignment on business priorities.
  • Expertise in using data-driven insights to prioritize account segments and develop demand plans.
  • Excellent analytical skills to monitor, analyze, and report campaign performance.
  • Ability to collaborate across cross-functional marketing disciplines effectively.

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