Business Transformation Consultant, Cross-Sector Marketing

IBM

Remote

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Work type
Remote
Location
Remote
Posted
5 days ago

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TL;DR · Business Transformation Consultant, Cross-Sector Marketing

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We are seeking a Senior Adobe Business Transformation Consultant to join our dynamic cross-sector marketing team in Durham. This role involves driving digital transformation initiatives by leveraging Adobe’s comprehensive suite of marketing solutions. Day-to-day responsibilities include conducting detailed business analyses, designing tailored technology implementations, and delivering training sessions to ensure clients achieve their strategic goals. The ideal candidate will possess extensive experience with Adobe Campaign, Experience Cloud, and Analytics, along with a strong background in data management platforms (DMP) and customer journey mapping. Candidates should also have a solid understanding of marketing automation and CRM integrations. This position offers the opportunity to work on large-scale projects that impact multiple industries, requiring both technical expertise and strategic thinking to solve complex business challenges.

Skills

Adobe Experience Cloud Adobe Analytics Adobe Campaign Adobe Experience Manager JavaScript React Node.js AWS Azure Git JIRA Confluence CI/CD Docker Kubernetes

What you'll do

  • Analyze client business processes to identify areas for improvement using Adobe solutions.
  • Design and implement customized workflows leveraging Adobe’s marketing cloud tools.
  • Develop training materials and conduct workshops for clients on new software features.
  • Monitor project progress and adjust strategies to meet deadlines and objectives.
  • Gather feedback from users to inform product development and feature enhancements.

What we're looking for

  • Minimum 5 years of experience in digital marketing and business transformation.
  • Proven track record in implementing Adobe Marketing Cloud solutions.
  • Strong analytical skills with expertise in data-driven decision making.
  • Excellent project management abilities for complex cross-functional projects.
  • Experience in developing and executing comprehensive marketing strategies.

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