Staff Product Manager, Advertiser Recommendations & Incentives

Snap Inc.

Actively hiring Posted today Verified listing
Santa Monica, CA · Bellevue · Los Angeles, CA · New York, NY · Palo Alto, CA · San Francisco, CA Posted today $229,000–$343,000 / year
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Market check

Salary context

Above market

How this pay compares to similar roles

Similar $192k
This role $286k
$136k most similar roles pay here $365k

This role pays more than 93% of similar roles. Most pay $158,575–$226,250 — the shaded band above. At the midpoint, this role pays about $286k versus about $192k for comparable roles.

Based on 239 similar postings.

Employer

About Snap Inc.

Snap Inc. is a technology and camera company, best known for Snapchat, offering visual communication, augmented reality, and advertising products.

Snap Inc. currently has 55 open roles on FindRole.

Listed pay typically runs $209,000–$313,000 across 39 roles with salary data.

Most-posted roles

View all roles at Snap Inc.

At a glance

TL;DR

As a Staff Product Manager for Advertiser Recommendations & Incentives within the Ads Platform organization at Snap, you will lead the strategy, roadmap, and execution of Snap’s advertiser recommendations platform, focusing on data-backed solutions that enhance advertiser performance across all segments. Your daily tasks include building recommendation systems and incentive programs to drive advertiser activation and engagement, collaborating with various teams like Measurement, Ranking, Targeting, Data Science, and Engineering to ensure seamless integration and scalability. This role requires a strong understanding of the digital advertising ecosystem and experience in building recommendation systems, along with expertise in SQL and data fluency. You will work closely with Sales and Account Management to translate insights into actionable recommendations that drive business outcomes, leveraging A/B testing and data analysis for continuous improvement.

Skills

SQL Salesforce A/B testing Data Science Engineering Product Management CRM systems Digital Advertising Ad Platform Products Cross-functional Collaboration Revenue Growth MVP Scalability Analytics Machine Learning Agile Methodology

What you'll do

  • Own the strategy, roadmap, and execution for advertiser recommendations and incentives platform.
  • Define and evolve intelligence layer identifying advertisers' journey stages and needs.
  • Build data-backed recommendation systems unlocking performance opportunities for advertisers.
  • Design and optimize incentive programs driving advertiser activation, engagement, and spend milestones.
  • Work cross-functionally with Measurement, Ranking, Targeting, Data Science, and Engineering teams.

What we're looking for

  • At least 8 years of experience in digital advertising products, including advertiser-facing roles.
  • Strong background in building recommendation systems for advertisers with relevance and timing considerations.
  • Experience working across different advertiser tiers, particularly self-managed campaigns (SMC).
  • Proven ability to collaborate effectively within a complex matrixed organization involving multiple teams.
  • Deep understanding of the digital advertising ecosystem and strategies to enhance advertiser retention and performance.
  • Strong data fluency and hands-on experience with SQL for backend ad platform products.
  • Familiarity with CRM systems and integration with product data, such as Salesforce.

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