Staff Marketing Manager, Personalization Operations

Intuit

Actively hiring
San Diego, California · Mountain View, California Posted 44 days ago $167,500–$227,000 / year
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At a glance

AI generated

TL;DR

Join the Consumer Group’s marketing team as a Staff Marketing Manager of Personalization Operations, a high-level technical leadership role for TurboTax, serving over 48 million consumers. You will manage the technical integrity and execution strategy of our experimentation platform, bridging high-level marketing strategy with technical configuration to ensure scalable, performant personalization campaigns. Responsibilities include deep expertise in omnichannel personalization platforms like Adobe Target, Optimizely, or VWO, proficiency in Regex, AI coding, JavaScript, and headless CMS architectures, as well as advanced debugging skills for seamless cross-device experiences. You will partner with Engineering, Product, and Data Science teams to define technical standards, resolve complex roadblocks, automate campaign processes, and ensure compliance with accessibility and legal standards.

Skills

AdobeTarget Optimizely VWO Regex JavaScript AI_Coding Jira Confluence HeadlessCMS AdobeExperienceManager CDP SEO WCAG AutomatedQA CrossDeviceTroubleshooting

What you'll do

  • Manage technical integrity and execution strategy of the experimentation platform.
  • Serve as primary bridge between marketing strategy and technical configuration of experiences.
  • Define technical standards for personalization experiences to ensure clean data reads and performance.
  • Partner with Engineering, Product, and Data Science teams to align on requirements.
  • Act as final escalation point for complex technical roadblocks in experimentation layer.
  • Identify and automate manual bottlenecks in the campaign launch process.

What we're looking for

  • 7+ years of experience in omnichannel personalization implementation.
  • Expert-level mastery of experimentation engines like Adobe Target and Optimizely.
  • Proficiency in Regex, AI coding, JavaScript, and headless CMS architectures.
  • Deep understanding of data flow from CDPs to browser for customer attributes.
  • Advanced debugging skills including network trace analysis and cross-device troubleshooting.
  • Ability to design horizontal schemas for seamless personalization across web and mobile.

Market check

Salary context

This $167,500–$227,000 range sits above 47% of similar postings on FindRole.

Peer median band

$162,500–$234,240

Median floor and ceiling across peers.

Typical midpoint (25–75%)

$162,000–$224,000

Middle half of comparable postings.

Based on 239 comparable postings.

* 240 is the maximum number of comparable postings sampled.

Employer

About Intuit

Intuit is a financial software company known for products like TurboTax, QuickBooks, Mint, and Credit Karma, helping consumers and small businesses manage their finances and taxes. Industry: Financial Software & Technology

Intuit currently has 142 open roles on FindRole.

Listed pay typically runs $202,500–$274,000 across 131 roles with salary data.

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