Senior Director, Campaigns & Content
At a glance
AI generatedTL;DR
The Senior Director of Campaigns & Content at Arctic Wolf will lead the strategic planning and execution of integrated marketing campaigns and develop a scalable content engine using AI tools. This role involves translating business priorities into campaign strategies that drive awareness and revenue growth while building editorial workflows to produce high-quality derivative content. The ideal candidate has over 10 years of B2B marketing experience, including people leadership, SEO expertise, and cross-functional collaboration skills. They will manage a small team responsible for campaign planning, content creation, and SEO optimization in the cybersecurity industry, leveraging AI technologies to enhance production efficiency and quality.
Skills
What you'll do
- Lead the development of integrated marketing campaigns aligned with business priorities and revenue goals.
- Build repeatable campaign frameworks that define target audience, core message, hero asset, content bill of materials, channel activation plan, sales plays, partner enablement, and measurement approach.
- Rebuild and scale a modern AI-enabled content engine to produce high-quality derivative assets at speed.
- Establish SEO/GEO/AEO strategies to ensure content is discoverable, authoritative, and optimized for both traditional search engines and emerging AI-powered answer experiences.
- Lead, coach, and develop a small team of campaign managers and content professionals to align with business outcomes.
What we're looking for
- 10+ years of B2B marketing experience in campaign strategy, content strategy, or related functions
- 5+ years leading teams with expertise in developing talent and managing priorities
- Proven track record building and executing integrated marketing campaigns for pipeline growth
- Strong understanding of B2B buyer journeys, campaign planning, content strategy, and SEO
- Experience translating product messaging into effective campaign strategies and content plans
Employer
About Arctic Wolf
Arctic Wolf is a cybersecurity company providing cloud-native security operations as a service, offering managed detection and response (MDR) and security awareness training to organizations of all sizes. Industry: Cybersecurity
Arctic Wolf currently has 3 open roles on FindRole.
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