The Principal Product Manager role at Intuit Academy in Mountain View or San Diego is a senior-level position responsible for scaling learner progression and completion across the public-facing website. This system-level role involves defining and driving product strategy to enhance conversion, engagement, and learner outcomes by identifying friction points and building a roadmap focused on these metrics. Day-to-day responsibilities include leading end-to-end experience delivery, translating business problems into clear requirements, and designing intuitive learning pathways using behavioral insights and data-driven approaches. The ideal candidate has extensive PM experience with complex products, expertise in experimentation and data analysis, and strong technical fluency including API integrations and platform architecture. Experience in EdTech or certification systems is preferred, as well as familiarity with lifecycle systems and multi-sided ecosystems.
Define and drive product strategy to improve learner progression across the funnel.
Lead end-to-end delivery of conversion and engagement improvements on Intuit Academy’s website.
Translate behavioral insights into product experiences that reduce friction and enhance learning outcomes.
Design systems for progress visibility, next-best actions, and personalized guidance for learners.
Use data and experimentation to prioritize work and make informed product decisions.
What we're looking for
8+ years of PM experience with ownership of complex, high-scale products
Proven track record in building and scaling conversion or engagement systems
Strong product strategy skills for defining and operating at a system level
Deep expertise in experimentation and data-driven product development
Experience managing across complex tech environments and multiple systems
Technical fluency including APIs, system integrations, and platform tradeoffs
Excellent communication skills to influence senior stakeholders effectively
Market check
Salary context
This
$200,000–$270,500
range sits above
77%
of similar postings on FindRole.
Peer median band
$143,000–$239,400
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$160,050–$231,275
Middle half of comparable postings.
Based on 239 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About Intuit
Intuit is a financial software company known for products like TurboTax, QuickBooks, Mint, and Credit Karma, helping consumers and small businesses manage their finances and taxes. Industry: Financial Software & Technology
Intuit currently has
142 open roles
on FindRole.
Listed pay typically runs
$202,500–$274,000
across 131 roles with salary data.