The USAA Marketing Strategy & Analytics team seeks a Marketing Analytics Director to lead the marketing analytics and audience strategy function. This senior-level role involves developing data-driven strategies and models to optimize marketing investments and drive member growth. The director will manage a team of analysts and data scientists, ensuring they adopt emerging technologies like cloud computing and machine learning frameworks such as Python or R. Key responsibilities include overseeing analytical tasks, identifying resource needs, and mentoring teams in statistical techniques. Ideal candidates have extensive experience with digital platforms, third-party data sources, MarTech and CDPs, and identity resolution techniques. They should be proficient in SQL, Python, R, and cloud environments like Snowflake and Databricks, and possess a background in quantitative analytics or related fields.
Skills
Python
R
SQL
SAS
Snowflake
BigQuery
Databricks
Tableau
Power BI
Adobe
Google Analytics
Salesforce
ActionIQ
Kubernetes
CI/CD
Cloud
Data Visualization
BI Tools
Data Mining
Neural Networks
IoT
Streaming Data
What you'll do
Leads the development and execution of strategic marketing analytics and audience strategies using advanced analytical techniques.
Oversees a team of analysts and data scientists to build models and data-driven strategies optimizing marketing investments.
Monitors and adopts emerging technologies in data analysis and visualization to enhance problem-solving approaches.
Identifies resource needs for IT, third-party support, or additional staff to justify business requirements effectively.
Builds and maintains core analytics capabilities and processes by leading initiatives with other analytical teams.
Mentors team members on mathematical skills and statistical techniques to drive fact-based decision-making across the organization.
Researches and implements industry-leading practices in data and analytics to advance knowledge within the DSA community.
What we're looking for
8+ years of experience in marketing analytics or data science
3+ years of team lead or management experience
Expert skills in mathematical and statistical techniques for business strategy
Experience with third-party data sources to build targeting models
Proficiency in digital platforms (Adobe, Google) and clickstream behavioral data
Experience working with MarTech and CDP platforms for audience activation
Expert proficiency in SQL, Python or R, and cloud data environments
Market check
Salary context
This
$164,780–$314,960
range sits above
85%
of similar postings on FindRole.
Peer median band
$119,000–$220,000
Median floor and ceiling across peers.
Typical midpoint (25–75%)
$135,000–$213,855
Middle half of comparable postings.
Based on 239 comparable postings.*
* 240 is the maximum number of comparable postings sampled.
Employer
About USAA
USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.
USAA currently has
7 open roles
on FindRole.
Listed pay typically runs
$127,310–$243,340
across 5 roles with salary data.