At a glance
AI generatedTL;DR
As an Analytics Engineer at Plaid's Marketing team, you will be responsible for building and maintaining the data stack that powers marketing analytics, activation, and reporting. You will develop dbt models, predictive frameworks, and self-serve data products used by leadership to plan spend, measure performance, and drive growth. Your day-to-day involves partnering with PMM, Growth Marketing, and Marketing leadership on measurement frameworks, experiment design, and spend optimization, translating business questions into analytical answers. Key technologies include dbt on Databricks, Python for modeling and analysis, and modern cloud warehouses like Snowflake or BigQuery. Ideal candidates have a quantitative background, 4+ years of analytics engineering experience, and expertise in SQL data modeling and predictive model productionization. This role focuses on delivering prescriptive and production-grade analytics to support marketing initiatives at scale within the SaaS industry.
Skills
What you'll do
- Own and maintain dbt models and data marts for Marketing analytics.
- Build and validate predictive models like LTV, lead scoring, and attribution.
- Partner with Marketing leadership to design measurement frameworks and experiments.
- Enable self-service analytics through AI tools and well-documented semantic models.
- Collaborate on data infrastructure delivery with ML, Data Engineering, and Ops teams.
What we're looking for
- 4+ years of experience in analytics engineering, data science, or related field.
- Strong proficiency in SQL and dbt for production-grade data modeling.
- Expertise in Python for predictive modeling and analysis.
- Experience with modern cloud data warehouses like Databricks, Snowflake, etc.
- Proven track record of shipping predictive models or applied ML in business contexts.
- Background in Marketing Analytics, Growth, or GTM analytics at a SaaS company.
- Ability to communicate effectively with stakeholders and drive projects independently.
Employer
About Plaid
Plaid is a financial technology company that builds a data network powering digital finance applications, enabling consumers to securely connect their financial accounts to apps and services. Industry: Financial Technology & Data Infrastructure
Plaid currently has 58 open roles on FindRole.
Listed pay typically runs $204,156–$281,196 across 58 roles with salary data.
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