Senior Manager, Digital Product

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Sr. Manager, Digital Product serves as a Product Manager responsible for one or more products within the Correspondence Portfolio, part of Shared Services Advanced Technology (SSAT). This portfolio supports critical communications for Members, Plan Sponsors, and Providers, with a strong focus on resiliency, scalability, performance, reporting, and reconciliation across approximately 130 OMS/Quadient correspondence types. The portfolio also manages centralized member data related to communication preferences, profiles, and consents, enabling downstream consumption by multiple enterprise applications.

This role owns the product vision, strategy, and roadmap, translating customer and business needs into prioritized, measurable outcomes aligned to OKRs. The Sr. Manager partners closely with business, engineering, and cross-functional stakeholders to drive discovery, define scope, and ensure consistent, high-value delivery.

The Sr. Manager, Digital Product is accountable for intake grooming and prioritization, supporting PI planning, enabling teams through clear Definition of Ready (DoR) and Definition of Done (DoD), and providing direction by clarifying tradeoffs. The role ensures day-to-day execution while maintaining the conceptual and technical integrity of engagement platforms, journeys, and components. This individual also serves as the primary approver for completed work, ensuring delivery meets agreed-upon quality standards.

Working collaboratively with product leadership, Correspondence and Clinical stakeholders, analytics, and technology teams, this role aligns priorities across planning and delivery cycles and coordinates design, engineering, data, and operational inputs to deliver personalized, omnichannel digital engagement experiences. A strong emphasis is placed on innovation, data-driven decision-making, AI enablement, and continuous improvement to drive product adoption and market impact.

Key Responsibilities

Product Strategy & Leadership

• Own and drive product strategy, roadmaps, and priorities across one or more products while elevating product management practices.
• Advocate for the team’s work by clearly articulating product vision, value, and impact at all organizational levels.
• Identify and apply AI-driven opportunities to improve product capabilities, team efficiency, and innovation.

Cross-Functional Collaboration

• Partner effectively with technical, product, clinical, analytics, and operations teams to deliver outcomes aligned with enterprise priorities.
• Work closely with engineering teams on API design, system integrations, technical requirements, and architectural considerations.
• Collaborate across portfolios to ensure cohesive planning, prioritization, and execution of engagement initiatives.

Agile Planning & Execution

• Translate engagement strategies and business objectives into actionable features, epics, and user stories within a SAFe agile environment.
• Support Product Model adoption by partnering with Product Coaches and Product Champions to embed best practices across teams.
• Prepare teams for PI planning and delivery cycles by aligning scope, priorities, and dependencies.
• Absorb delivery noise and protect teams from low-priority or unplanned work, enabling consistent execution.

Team Enablement & Quality

• Guide cross-functional teams, including engineering, UX, analytics, and clinical technology partners—through discovery, delivery, and continuous improvement.
• Ensure work meets quality standards and acceptance criteria, serving as the primary approver for completed stories.
• Promote automation and testing practices to enhance delivery quality and reliability.

Performance Measurement & Optimization

• Define, track, and analyze key performance indicators such as open rates, click-through rates, conversion, engagement lift, and channel effectiveness.
• Use insights from data, experimentation, and testing to drive iterative improvements and optimize engagement outcomes.

Risk, Dependency & Market Awareness

• Proactively manage risks, interdependencies, platform constraints, vendor integrations, and delivery dependencies.
• Stay current on digital engagement trends, emerging messaging technologies, personalization strategies, consent management, and customer communications best practices.

Execution Mindset

• Operate independently with a strong execution-oriented, “get it done” mindset in a fast-paced, highly matrixed environment.

**Ideal candidate must be able to work east coast business hours**

Required Qualifications

• 7+ years of experience in digital product management, with a strong history of delivering digital engagement, messaging, or customer communication platforms at scale. Experience in healthcare, digital health, marketing technology, or regulated industries preferred.
• 7+ years of experience developing product strategies and managing complex roadmaps, specifically for engagement channels such as Email, Push Notifications, In‑App Messaging, RCS, SMS, or similar platforms.
• 5+ years of experience working in Agile / SAFe environments, leading cross‑functional teams and product ceremonies.
• 5+ years of experience partnering with member, plan sponsor, provider, clinical, analytics, and technology teams to deliver data‑driven, personalized engagement experiences.
• 5+ years of experience using analytics, experimentation, and performance metrics to guide engagement optimization and product decisions.

Preferred Qualifications

• Strong communication and business acumen skills, with the ability to bridge technical and non‑technical audiences and influence senior stakeholders.
• Experience in large, matrixed organizations
• Familiarity with healthcare data, compliance, and consent‑driven engagement
• Experience with digital products, digital outreach
• Awareness of industry-wide technology trends, emerging patterns, and modern engineering practices.
• Self-starter with a strong work ethic and the ability to stay highly productive in a dynamic, collaborative environment.
• Excellent verbal and written communication skills, with the ability to convey complex ideas to diverse audiences.
• Strong interpersonal and relationship‑building skills for effective collaboration with team members, stakeholders, and leadership.
• Demonstrated ability to work effectively in team environments and contribute to a positive, inclusive culture.
• Proven ability to foster a cohesive team atmosphere and support collective success.
• Leadership & Influence: Ability to guide cross-functional teams, influence without authority, and inspire product excellence.
• Strategic Thinking: Capability to connect product decisions with business outcomes and long-term platform strategy.
• Problem-Solving: Strong analytical and strategic thinking skills to define complex business and customer problems, evaluate tradeoffs, and drive data-informed product decisions.
• Adaptability: Comfortable navigating ambiguity and adjusting priorities based on changing organizational needs.
• Decision-Making: Sound judgment in balancing speed, quality, and risk when making product decisions.

Education

Bachelor’s degree, or equivalent experience (HS diploma + 4 years relevant experience)

Pay Range

The typical pay range for this role is:

$118,450.00 - $236,900.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 04/11/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

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